“All the big agricultural companies are like the mainframe IT companies of the 70s — waiting to be disrupted,” says Tony Fadell.

A great article from the Financial Times (in English):

https://www.ft.com/content/199cae4c-cbc6-11e8-b276-b9069bde0956?fbclid=IwAR0ezzcbw63T00ZKD2yNhcrhLqZ9TKq6NjGyFmrGMRsXAT6vMXvo0mwGQGQ